Empowering Your Promoters with Smart Field Management

With CRI SMS, brands can manage and monitor thousands of promoters effortlessly, ensuring every campaign, every outlet, and every sale stays aligned with business goals.

How CRI Solve It

Empower Every Promoter with Smart,
Data-Driven Control

Turn field activities into measurable insights and boost sellout performance through intelligent field management.

Smarter Work Area Monitoring
With Geo-radius Monitoring, promoters can only perform Auto Check-in within predefined booth areas, ensuring valid and verified attendance. The system automatically validates work locations based on a preset radius, preventing check-ins from being conducted outside assigned areas.

This approach helps companies eliminate fraudulent attendance practices and improve field discipline. Every recorded check-in truly represents the promoter’s physical presence at the designated point of sale, rather than unverified manual reporting.

Beyond attendance control, real-time location data provides full visibility into promoter workforce distribution. Supervisors and management can monitor booth placement compliance, assess area effectiveness, and ensure that field coverage strategies are executed as planned.
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Sales & Promoter Activity Optimization
The application automatically records all daily activities and sales, including booth logs that track operating hours, transactions, and on-site interactions. Each activity is captured in real time through the system, reducing reliance on manual reports that are prone to delays and data manipulation.

Recording booth opening and closing times provides a clear view of promoters’ operational discipline at the point of sale. This data helps ensure that booths operate according to predefined schedules and supports the evaluation of working hour effectiveness against sales performance.

Beyond sales transactions, the system also captures non-transactional activities such as customer engagement, product demonstrations, and other promotional activities.
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Evaluations & Measurable Performance
Each promoter is equipped with a Daily Sales Target system that is directly integrated with their activity reports. These targets serve as clear operational benchmarks in the field, while also acting as performance indicators that can be monitored in real time by supervisors and management.

The integration between sales targets and actual sales performance enables more objective and transparent evaluations. Companies can quickly identify performance gaps, detect underperforming booths or areas, and take corrective actions without waiting for end-of-period reports.

To ensure the validity of field activities, the system is supported by Photo Upload and Visual Proof features. Promoters are required to upload relevant visual documentation—such as booth conditions, sales activities, and product displays—as tangible evidence of task execution in the field.
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Communication, Control & Efficiency
The head office can send tasks and broadcast messages directly to promoters’ devices, ensuring that every instruction is delivered quickly and consistently. This mechanism eliminates reliance on informal communication channels that often lead to misinterpretation in the field.

Each assignment sent through the system is digitally recorded, complete with instruction details, deadlines, and completion status. As a result, the company gains full control over execution processes, along with clear visibility into the progress of every task on the ground.

This centralized communication feature enables more agile responses to changing market conditions, sudden promotions, and adjustments to sales strategies. Information can be delivered instantly without layered coordination delays, allowing decisions to be executed immediately at the point of sale.
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Now Let`s Turn Risk Into Opportunity

With CRI SMS You will Be Able To

Efficiency Front Efficiency
Efficiency

Operational Efficiency Without Losing Control

With CRI SMS, companies no longer need to rely on manual processes to manage schedules, monitor attendance, or supervise daily activities of field promoters.
All data is automatically recorded through geo-fencing-based check-ins and real-time reporting. This allows headquarters to make fast, accurate decisions based on factual data—without needing to be physically present. The result is significantly improved efficiency without sacrificing operational control—if anything, control becomes even tighter.

Efficiency Front PLUS POINT
PLUS POINT

Maximize Every Sales Point Through Real-Time Field Data

Sales potential in certain retail points often goes untapped due to lack of visibility from headquarters.
With Sellout Management System, performance across all sales points can be monitored—traffic, conversion rates, and customer response to promotions. This real-time data is accessible via a user-friendly dashboard, allowing companies to identify high-potential areas and deploy promoters more strategically. This unlocks faster, more precise sales growth opportunities.

Efficiency Front PRODUCTIVITY
PRODUCTIVITY

Build a More Productive and Motivated Promoter Team

  • Automated Daily Reporting
  • Leaderboard & Gamification
  • Trackable Daily Targets
  • Daily Motivation & Reminder
  • Performance Monitoring
  • Career Development Pathways
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